Cole graduated from San Diego State University with a bachelor’s degree in Communication and a minor in Sustainable Tourism. His career started in the hospitality industry where he had the opportunity to connect with some of the world’s most influential luminares while helping facilitate meaningful experiences for guests. His passions of beekeeping, sustainable tourism, curating impactful events, and love of connecting with others converged in the perfect way, leading him to co-found Northern Roots Bee Co. As a second-generation beekeeper, Cole has a deep knowledge of honey bees and is constantly inspired by their work ethic, dedication to the greater good of the colony, and their incredible communication system.